The market signal
FreightWaves reports that Werner Enterprises is looking past a July slowdown while preparing for peak season. Spot rates moved down from the July Fourth period, but carrier commentary continues to point to constrained capacity and the potential for improved pricing.
Do not generalize one carrier’s outlook
A public carrier’s network, contract mix and customers may differ sharply from those of an owner-operator or small fleet. National indicators should be compared with tender acceptance, paid and empty miles, detention, fuel, maintenance and customer performance in the lanes actually operated.
Planning takeaway
Prepare equipment and driver schedules before peak demand arrives, but avoid adding capacity solely because of a headline. Model revenue per total mile, cash requirements, insurance and the risk of a weak return lane before accepting new freight or financing another truck.
FreightWaves
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